Press office & Media Relations

We have been carrying out this activity for several clients over the past 20 years or so. This has enabled us to create a significant network of relationships at different levels of depth in different markets (*) and in the relevant trade press network. Based on the experiences we have had with our clients; the result has been remarkably positive in terms of positioning and consolidation of the clients’ brand presence in their respective markets. Based on our experiences with our clients, the result was remarkably positive in terms of positioning and consolidation of the clients’ brand presence in their respective target markets. From the conducted analyses, the final value of the outputs obtained has shown that by operating in the traditional way through the purchase of outputs the cost to be incurred would have been 5 to 15 times higher. The business case can then consider the important tax advantages currently provided for this activity.

Performed Activities:

  • Analysis of the company’s history – goals, missions and vision
  • Creation of one or more messages to be communicated via press and RP
  • Identification of reference mastheads
  • Mailing list creation with immediate referrals
  • Message declination in tailored press releases
  • Forwarding press releases to the pre-created mailing
  • Recall activities to verify page placement
  • Press release conversion into interviews, special reports, etc. on demand
  • Realization of digital and printed press review
  • Press review enhancement

Case History

SILCA

settore: Financial

servizio: Financial data communication

Obiettivi:

Introduction of the dorma+kaba Group to the Italian press

Communication of the results of the Group’s first consolidated financial results two days before introduction on the international financial market

Presentation of Vittorio Veneto Silca S.p.A.’s economic performance results from the 2015/2016 fiscal year

Ente Fiera Promoberg

settore: Art

servizio: Fair Press Office

Obiettivi:

Encouraging participation among art-lovers of all ages, even those coming from outside Bergamo, at IFA, Italian Fine Art – Bergamo Antiquaria and Bergamo Arte Fiera

Promoting events in the press of Milan and Lombardia

Fostering media partnerships between the Fiera di Bergamo and trade journals

RAEE Coordination Center

settore: Waste

servizio: National Press Office

Obiettivi:

Assisting the RAEE Coordination Center in spreading a recycling culture that doesn’t neglect electronic waste.

Promoting initiatives that share the work of the RAEE CdC and national data on the collection and treatment of electronic waste

Since 2015, we have managed national press office activities, organized on-the-ground events, and created editorial projects to share annual data on the collection and treatment of electronic waste in Italy for the RAEE Coordination Center.

We created and presented 3 editions of the Annual Report on the Collection and Treatment of RAEE in Italy to the public