Before operationally starting a business, we propose to establish and share a strategic communication plan focused on achieving the client’s objectives (eg. business development, brand positioning…). Our activity will be based on a study of the target market and the most suitable communication modes/channels to achieve the set goals.
Basing on the chosen strategy, we move forward to the next step.
settore: Culture
servizio: Strategy and communication plan for Matera 2019
Obiettivi:
Support and promote the sales of passports for Matera 2019, the European Capital of Culture
Support the events co-organized with the Matera-Basilicata 2019 Foundation and by local Project Leaders
Boost Matera’s reputation on a national and international level
Create a leading and successful model for the region that can be emulated in the future by other European capitals
settore: Culture
servizio: Strategy and communication plan for Matera 2019
Obiettivi:
Support and promote the sales of passports for Matera 2019, the European Capital of Culture
Support the events co-organized with the Matera-Basilicata 2019 Foundation and by local Project Leaders
Boost Matera’s reputation on a national and international level
Create a leading and successful model for the region that can be emulated in the future by other European capitals
The Matera-Basilicata 2019 Foundation entrusted us, through a public bid, with the creation of the strategic communication plan for Matera as the European Capital of Culture 2019.
The project aims to promote the city with the most suitable means possible, keeping in mind the target and the rate of return on investment.
We oversaw the media plan on both traditional and digital platforms, including also financial and progress reporting with regular outputs, in addition to a comprehensive evaluation at the end of the project.
