Communications strategies

Before operationally starting a business, we propose to establish and share a strategic communication plan focused on achieving the client’s objectives (eg. business development, brand positioning…). Our activity will be based on a study of the target market and the most suitable communication modes/channels to achieve the set goals.

Performed activities:

  • Assessment: Current positioning of the client in relation to its competitors
  • Goal setting: sharing short/medium and long-term goals
  • Selection of the kind of strategy to adopt:
  • Emulation
  • Overlay
  • Differentiation

Basing on the chosen strategy, we move forward to the next step.

Case History

Fondazione Matera-Basilicata 2019

settore: Culture

servizio: Strategy and communication plan for Matera 2019


Support and promote the sales of passports for Matera 2019, the European Capital of Culture


Support the events co-organized with the Matera-Basilicata 2019 Foundation and by local Project Leaders

Boost Matera’s reputation on a national and international level

Create a leading and successful model for the region that can be emulated in the future by other European capitals